Practices that master case presentation and case acceptance skills outperform others. This not only helps to grow the practice and increase production, but it protects the practice for the long term. This is one skill that every dentist and team member should work hard to master.
Build powerful relationships. One way to look at building relationships is that you’re working to make your patients your friends. Friends like their friends, trust their friends, and buy from their friends.
Don’t forget to treat every patient with respect. After having worked in the practice for a period of time, many dentists and team members go on autopilot. We recommend that practices get out of their routines and change their approach.
Shift your thinking toward each individual and offer them respect. It is not that you were disrespectful in the past, but part of respect is focusing on that person as an individual. Be on time, give them an enthusiastic greeting, and tell them how delighted you are that they are a patient in your practice.
Having respect for each patient goes a long way toward creating a powerful bond that makes patients more willing to accept recommended treatment.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].
The comments and observations expressed herein do not necessarily reflect the opinions of DrBicuspid.com, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.
