Do you want to ensure your social media efforts are at the top of their game in 2026? If so, Dr. Tom Giacobbi has some quick advice to share in this installment of the Just a Minute, Doc series.
Video transcript
"It should be in the drawer. Not that one. No, that, yep, that's the one.
"All right, hey, let's take a minute to talk about social media marketing for our practices.
"If you're going to do it, the first rule is be consistent and do your best to focus on educational content. However, don't forget to have a little bit of fun. Every practice has a few funny people in it. Get them involved with creating fun videos as well.
"Remember, if patients are involved in any way, be sure they've signed a release. You should already have a release for all your team members, because their photos might appear on your website or in local ads.
"Finally, respond promptly to comments. This is the most critical thing, because it's a reflection of your practice culture.
"Now let's get back to work."
