In this episode of The DrBicuspid.com Podcast, Editor-in-Chief Kevin Henry speaks with Brett Allen, the CEO of Marketing 32, about the significance of internal marketing in dental practices.
They discuss how effective communication with existing patients can lead to increased revenue and improved patient experiences. Allen emphasizes the power of text messaging as a marketing tool, highlighting its high open rates and effectiveness in engaging patients. The conversation also touches on integrating patient concerns into your practice's marketing strategies and the importance of setting goals for the new year to enhance practice growth.
Learn more about Allen and his company. This podcast is sponsored.
Your patients want you involved in their overall health -- and you can be! By offering blood pressure screenings at every visit, dentists can help detect the early signs of heart disease. The American Heart Association’s Healthy Smiles, Healthy Hearts initiative, in collaboration with Delta Dental, gives you the tools to do just that. Learn more.
Podcast takeaways
- Internal marketing is often overlooked in dental practices.
- Text messaging has a significantly higher open rate than emails.
- Personalized communication leads to better patient engagement.
- January is a crucial month for dental practices to set goals.
- Effective marketing can address issues in patient experience.
- Regular communication with existing patients can boost revenue.
- Text campaigns can be tailored to specific patient needs.
- Understanding patient concerns can enhance marketing efforts.
- Working with a dental-specific marketing agency is beneficial.
- Setting clear marketing goals is essential for practice growth.
