Don't be surprised by the increase in competition in dentistry. We had many years without facing the challenges of competition, but these challenges are now standard. Take steps today to put your practice in the best and strongest position.
Be in the strongest possible position. In business, there are always surprises, so the stronger your current position, the more easily you will be able to weather any negative changes and have time to develop new strategic plans.
Don't forget to demonstrate your relevance. Show the people around you that you are a very leading-edge and relevant practice. Relevance is the No. 1 competitive factor that allows you to win day after day and build trust.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].
The comments and observations expressed herein do not necessarily reflect the opinions of DrBicuspid.com, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.
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