When it comes to increasing competition, many practices aren’t being proactive, and as a result, they continue to suffer production declines unnecessarily.
To grow in this environment, dental practices must focus on becoming well-run businesses that provide superior customer service. They must market wisely and aggressively seek patient retention.
In the face of competition, improve customer service. Patients need to be impressed by the customer service they receive every time they visit your office. When each interaction is exceptional, patients will return for treatment, accept elective treatment, convey positive aspects of the practice to friends and family, and make referrals to the practice.
Don’t forget to implement a strong internal marketing program. Internal marketing has an extremely high success rate when properly applied. Your internal marketing program should consist of a minimum of 15 strategies functioning together reaching patients in different ways. Strategies can include certificates for free exams, asking for referrals, a consistent ongoing communications program with all patients to create increased bonding and loyalty.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email[email protected].
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