We are now undergoing a change in the overall economy that is creating issues for dental practices. The key to weathering the storm is to understand the right strategic steps to take to ensure the practice reacts to the economy early enough to avoid negative effects and keep the practice strong. When you do, you may even be able to increase production by 30% to 50%.
Reactivate any patient without their next appointment. This may represent your single biggest opportunity to increase practice production. Every day, using excellent scripting, the practice should contact patients without their next appointment and get them scheduled. This alone could increase practice production by 10% to 12%.
Don’t forget to increase practice reviews. Having excellent reviews is a great way to attract new patients. The good news is that if you want five-star reviews, all you have to do is ask and provide a survey card with instructions on exactly how to return it. This has resulted in many practices adding 300 to 400 reviews in under two years, with almost all of them being five-star reviews.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].
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