Levin Group has a simple philosophy: "Wow" every patient! The goal is for every patient to leave the office and literally say "Wow!" at the time of their departure. The customer service system needs to be designed so that patients cannot help but be impressed.
Create systems. The main way to sustain customer service is to develop and implement a step-by-step documented customer service system for your practice.
Don't forget that patients will select offices where they are treated well. There is an old saying that "everyone wants to feel special." Businesses that have translated this phrase into reality for their customers tend to be the most successful.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email[email protected].
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