Smile Generation is launching a new, two-month fundraising campaign to support Charity: water, a nonprofit that brings safe drinking water to people in developing countries.
The campaign is called "Give Water. Make Someone's Life More Beautiful" and will run from April 1 through May 31. It is expected to raise $600,000, the company said.
Smile Generation has partnered with Charity: water since 2009. The collaboration has brought clean drinking water to almost 200,000 people in six countries. Charity: water was founded in 2006 and has supported clean water projects in 29 countries around the world.