How old is your website? If it’s older than three years, you and your team should do a top-to-bottom review. Look for outdated content, missing services, old photos, lack of photos or images, broken links, etc. This visual inspection will give you a good start on improving the site.
Work with a professional website firm. That may sound like a no-brainer, but I’ve known more than a few dentists who have used a templated site with predictably ineffective results. You don’t want your website to look like amateurs designed it. Unless you have coding and design skills, partner with a firm that specializes in creating professional websites.
Don’t forget SEO. Search engine optimization (SEO) makes it easy for patients and prospects to find your website. There’s no sense designing a new website if it turns up on page 22 when people search for it. You need your website to consistently appear in the top search rankings. Again, work with a professional firm that specializes in this area.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].
The comments and observations expressed herein do not necessarily reflect the opinions of DrBicuspid.com, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.
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