Enhance the patient's perception of a beautiful facility
Many practices today want to increase case acceptance. What some dentists do not realize is that their excellent clinical skills alone will not increase case acceptance dramatically. The image and appearance of your practice has much to do with your level of case acceptance.
Change decor and change perceptions. To change patient impressions of the practice, the doctor and team will need to upgrade the office's image. Candidates for replacement include worn carpets, out-of-date furnishings, or wall hangings.
Don't rely on your clinical expertise alone to attract patients. Patients often judge the dentist's clinical skills based on nonclinical factors, such as the appearance of the office. Exceeding patient expectations in these areas creates a positive perception of the practice.
