Dental practices, like all businesses, should spend time focusing on protecting their futures. It can seem like a waste of time because it may not be necessary if the practice continues to perform well or gets even better automatically. But what if things change?
Create a powerful brand statement. Do you have a distinctive, thought-out brand statement that can be used repeatedly to communicate to patients and the community about what it is that your practice stands for? Brand statements should be shared regularly with every patient in every new patient phone call and within a 30-day communication plan.
Don't forget to use value statements. Whether you communicate with a patient in person, through email, virtually, or by phone, you must always create value with value statements. Talk about your focus on customer service, excellence in care, new technologies added to the office, or any other value-building statement that can help patients and potential patients understand the benefits of your practice.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].
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