DentalEZ website, sweepstakes have artistic touch

DentalEZ Group will launch an interactive website with an artistic touch at this year'ss Greater New York Dental Meeting (November 29 through December 2).

Named after its StarDental handpiece line, the new website is designed to look like a Museum of Handpiece Art (MoHA), and allows dentists to be the artists they truly are by creating works of art using virtual StarDental handpieces, the company said.

Dental professionals can choose between five StarDental handpieces and one of four backgrounds to create their masterpiece. Each handpiece is a different virtual art tool (brush, etch, polish, etc.). After the user has completed his or her artwork, the image can then be forwarded to a colleague, printed, or saved as a JPEG image for further use.

"DentalEZ recently conducted an independent survey and received a tremendous amount of feedback from dentists who, indeed, consider themselves to be artists," said Randy Arner, vice president of marketing for DentalEZ Group. "With MoHA, we wanted to provide an interactive, online site where they could enjoy the fun of creating a piece of art using instruments they utilize on a daily basis."

DentalEZ will be holding a MoHA sweepstakes on the new site that will run November 27, 2009, through December 31, 2010. The company is asking participants to submit their artwork for a chance to win a four-day, three-night trip for two to Paris that will include a tour of the Louvre Museum.

The complete winning package includes roundtrip transportation for two via business-class air from any major U.S. airport, three-night hotel accommodations at a four-star hotel, ground transportation to and from the airport and hotel, and $7,500 in spending money. Participants can submit up to one entry per day, and each submission counts as one entry for the grand prize. The grand-prize winner will be announced at the 2011 Chicago Midwinter Dental Meeting.

DentalEZ will also hold monthly handpiece giveaways on the new site, in which one lucky winner per month will be announced. The site will also feature money-saving coupons and quarterly promotions.