In these tough economic times, purchasing a targeted list can help bring in new patients, according to USAData, a New York-based mailing list company.
"Mailing lists offer a smart dental marketing alternative as it's easy to target highly specific -- and local -- demographics," said Jon Rapkin, senior vice president, in a press release.
For instance, dental offices wanting to market cosmetic dentistry services can target their mailing to professionals earning within a certain income range and residing within a particular geographic area.
Rapkin has three tips for dental practitioners new to direct mail marketing:
Tell your mailing list company what kind of patient you want to reach. High-income cosmetic dentistry patients? Families with children? New homeowners? The more specific you are about who you're trying to reach, the better your list.
Entice prospects with a tempting offer. Can you offer new dental patients a discount? Free teeth whitening? A great mailing list paired with a fantastic offer will help bring new patients in the door.
Save money by making sure that you don't mail "new patient" mailers to your current patients. Mailing list companies can exclude the names and addressees of your existing patients, ensuring that your mailer is only reaching new prospects.
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