Physician launches new company, program for hygienists

Charles Whitney, MD, is launching a new company, 3rd Era Dentistry, and the Oral-Systemic Specialist Empowerment Program for Dental Hygienists at this week's RDH Under One Roof 2014 conference in Chicago.

3rd Era Dentistry is a division of Dr. Whitney's parent company, 3rd Era Health, which was formed to be a catalyst for integrating patient care across all healthcare disciplines to create health and prevent illness. Dr. Whitney is an advocate for improved collaboration between dentistry and medicine.

"The integration of medicine and dentistry is sadly lacking. That's why 3rd Era Dentistry was where we needed to start -- especially among hygienists who are on the front lines of periodontal therapy and patient education," Dr. Whitney stated in a press release.

At RDH Under One Roof, Dr. Whitney and his director of operations, Lisa Wadsworth, RDH, are launching the Oral-Systemic Specialist Empowerment Program for Dental Hygienists, a package of tools designed to empower dental hygienists to achieve the following goals:

  • Become oral-systemic specialists.
  • Evolve into integrated care managers.
  • Enhance patient education skills regarding oral-systemic links.
  • Improve case acceptance for periodontal treatment.
  • Learn approaches to collaborate with physicians.

The cost to join the program is $399 for the first year and $199 for annual renewal to benefit from continued access to the phone consultations, continuing education (CE) webinars, discounted CE, and newsletters. Hygienists who sign up during the conference will receive a discount on first-year membership. For more information, visit www.3rdEraDentistry.com or email [email protected].

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