A new commercial being shown in more than 150 dentists' waiting rooms in California showcases "Mootopia," a beautiful, mythical land where the inhabitants are healthy and have wonderful teeth as a result of drinking milk.
The 60-second ad is the latest in the Mootopia campaign of the California Milk Processor Board, according to a story in the Orange County Register. The first ad aired in March, featuring two female Mootopians fending off the glare from each other's hair, made supershiny by their milk consumption.
The new commercial, titled "Dentist," features a dentist and his receptionist looking bored and without business because of milk's healthy effects on Mootopians' teeth. A voiceover states: "Healthy teeth. Loved by nearly everyone in Mootopia."
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