United Concordia Dental has redesigned its website to emphasize user-friendly navigation.
"Dynamic applications and tools help ensure that the site's users never find themselves more than two clicks away from the information they want," said Paul Jones, United Concordia's e-commerce project director, in a press release.
The redesigned site uses flash animation and visual design techniques such as contrast, shape, and colors to direct users to key information. The company said it plans to introduce additional features in 2010, including enhancements to the self-service tools that provide users with information on dental claims, benefits, rates, and more.
"The site boasts a clean design, better organization, and improved navigation, all geared toward helping visitors find information quickly and easily," Jones said.
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