The North Carolina Dental Society (NCDS) has received the ADA's 2009 Golden Apple Award for excellence in dental health promotion to the public.
The national award is presented each year to the state dental association that most effectively improves awareness of oral health issues in its home state. The society was recognized for its informational program associated with the North Carolina Missions of Mercy (NCMOM) free dental clinics held throughout the state.
"This is truly a great honor for our dental society and the hundreds of members who have taken part in NCMOM programs," said Alec Parker, D.M.D., executive director of the NCDS, in a press release. "Since its inception in 2003, NCMOM volunteers have seen more than 23,000 needy patients and delivered $6 million in free dental care."
The informational program produced by the society's marketing firm, Hoyt-Hamilton, and producer David Salmon of BigFAT films, included TV and radio commercials, a documentary film, magazine advertising, and posters, flyers, and other printed materials.
"Our aim was to draw attention not just to the availability of free care through NCMOM for those in need, but to illuminate the severe dental access-to-care epidemic in North Carolina," Dr. Parker said.
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