Patterson Dental will be the exclusive distributor of Under Armour (UA) Performance Mouthwear, a new line of custom mouthpieces and mouthguards, the company announced.
ArmourBite technology in the UA Performance Mouthwear prevents teeth from clenching, relieves pressure on the temporomandibular joint, and prevents the excessive production of performance-sapping hormones, according to the company. The patented technology was created by Under Armour's partner, Bite Tech.
Bite Tech conducted years of independent studies at some of the top U.S. universities and research centers, including the Citadel and IMG Academies, according to Patterson.
"We're thrilled to bring such a compelling product and powerful brand name into the dental practice," said Scott Anderson, president of Patterson, in a press release. "Our mission is to drive innovation to the dental profession, and the latest offering brings the excitement of sports into the dental office in a way that's never been done before."
Available exclusively through Patterson Dental's national network of authorized dental providers, the Under Armour Performance Mouthwear line includes:
- UA Performance Mouthpiece -- Custom-molded mouthpiece with optimal fit and comfort for noncontact sports, such as baseball, golf, tennis, cycling, and running.
- UA Performance Mouthguard -- Custom-molded mouthguard with superior protection and comfort for contact sports, such as football, hockey, lacrosse, martial arts, and wrestling.
A premium alloy version of the mouthpiece will be added later this year.
To become an authorized provider of UA Performance Mouthwear, dentists can purchase a Launch Kit from Patterson. The kit includes product samples, educational materials for dental teams and consumers, prescription forms, and fitting instructions.
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