Do’s and don’ts for branding

Competition keeps increasing for new patients. Dental service organizations and smaller group practices continue to expand. What is your brand message and how do you get it out there?

Promote your competitive advantages. It could be your practice’s outstanding customer service, cosmetic procedures, extended hours, convenient location, multiple doctors, etc. Or it could be a combination of these things. If you’re not sure, survey your patients. They will tell you why they come to your practice. Once you have a good understanding of your practice brand, promote it nonstop to current and potential patients.

Don’t be just another dental practice. You don’t want to be viewed as a generic dental practice. That doesn’t make people excited about choosing you as their dentist. Emphasize your competitive advantages through internal and external channels so you’ll stand out in a crowded field. 

Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].

The comments and observations expressed herein do not necessarily reflect the opinions of DrBicuspid.com, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.