The ADA is offering a new communication guide for dentists that offers customizable letters that can be used for news releases, blogs, Facebook and Twitter posts, and text messages.
Titled The ADA Practical Guide to Dental Letters: Write, Blog and Email Your Way to Success, the book includes:
- Letters geared to patients such as dental health education materials, handouts, welcome forms, and general patient forms.
- Administrative letters for staff and vendors.
- Letters geared to marketing and promoting dental practices.
Each one-page letter is written in simple language and is accompanied by instructions on how to adapt the letter for various uses, according to the ADA. The book comes with a CD-ROM of letters in Microsoft Word format for easy personalization. The book costs $59.95 for ADA members and $89.95 retail.
To purchase the guide, visit www.adacatalog.org or call the ADA member service center at 800-947-4746.
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