1-800-DENTIST has selected SiteSpect to enhance its Web optimization efforts with a nonintrusive multivariate testing and behavioral targeting platform.
The company plans to leverage SiteSpect's multivariate testing and behavioral targeting to provide statistical data on every component of its website to provide customers with a better site experience and increase conversions, according to SiteSpect.
SiteSpect optimizes a site's effectiveness by testing everything from forms to landing pages, layouts, variations of copy, different offers, photos, navigation elements, links, and buttons.
SiteSpect does not require changes to the HTML or programming code that drives a website, eliminating the need for ongoing IT or Web design involvement before, during, and after running tests, according to the company.
