Rite Aid offers ADA brochures

Jul 23, 2009

Rite Aid will offer a free oral care guide at more than 4,800 U.S. stores and online starting July 26, the drug store chain announced this week.

Rite Aid also is donating $45,000 to the ADA Foundation's Give Kids A Smile fund, which provides free dental care for nearly 500,000 needy children nationwide.

The free 12-page oral care guide from Rite Aid contains proactive tips from the ADA to help prevent tooth decay, gum disease, and gingivitis, as well as information on how gum disease may be linked to overall health. Additional topics include:

Proper brushing/tongue cleaning techniques and tips on treating conditions, such as chronic bad breath, sensitive teeth, teeth grinding, dry mouth, cold sores, and canker sores, that can be followed in addition to regular dental visits
Instructions in case of a dental emergency, such as how to increase the chances that a knocked-out tooth can be reimplanted
Information on children's oral health, including the long-term importance of keeping baby teeth healthy and tips to help kids enjoy brushing and understand its importance

While in stores, "customers also can consult with Rite Aid pharmacists who can counsel them on drug interactions and potential side effects that can endanger oral health, such as chronic dry mouth," Rite Aid stated in a press release.

Rite Aid is also encouraging customers "to take charge of their oral health," by offering a tote bag with $10 worth of sugarless gum, magazines, and other items to anyone who buys $15 or more of select oral care products from July 26 to September 26.

Starting July 26, visitors to Rite Aid's online health information center at can view flossing and brushing demonstrations, brush up on additional oral health information, and play interactive games intended to make learning about oral healthcare fun.