Do's and don'ts for marketing communications

In a way, all communication is marketing communication. Dental practices must actively market themselves if they are to grow. Every communication with patients and prospective patients is an opportunity to project the desired image of your practice, reinforce the relationship, and, ultimately, grow the business. Develop a clear, concise brand message, and use it always and everywhere.

Market consistently. To ensure the best marketing results, consistency is critical. Use a wide range of ongoing strategies throughout the year. Haphazard marketing invariably generates inconsistent results, which lead to lower production and decreased profitability.

Don't forget to analyze your practice and look for marketing opportunities. What strategies has the practice used successfully in the last few years? Which ones need to be replaced? Look at practice milestones, community activities, social events, holidays, and seminars as possible marketing opportunities.

Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].

The comments and observations expressed herein do not necessarily reflect the opinions of DrBicuspid.com, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.