Henry Schein Dental has introduced Likeable Dentists, a Facebook marketing tool designed to help dental practices use social media to build their brand and engage with existing and prospective patients.
Developed in partnership with Likeable, a social media marketing firm, Likeable Dentists includes four key components: content publisher, ad buyer, tab creator, and an offline Facebook marketing kit. The offline kits tie social media into the physical dentist offices, according to the company.
