1-800-DENTIST has launched a new TV advertising campaign with a series of humorous 30-second spots as part of a $50 million 2011 consumer advertising campaign.
The spots use real-life vignettes involving friends, family, and co-workers to show that 1-800-DENTIST "is the best and most reliable way to find the perfect dentist," the company stated in a press release.
The commercials are the work of Secret Weapon Marketing, a creative agency that has created TV commercials for several major brands, including IKEA and Jack in the Box. This is the first time in 1-800-DENTIST's 25-year history that the company has partnered with an external creative team.
