Kerr establishes customer protection program

Kerr has created a new customer protection program designed to protect its customers from fraudulent, counterfeit products.

Kerr will be rolling out the protection plan in several stages during the coming months, according to Leo Pranitis, vice president of global marketing and innovation for Kerr. The best way to be certain that products purchased are legitimate is to only buy from an authorized Kerr dealer or by contacting the company directly, he added.

"As our products are strictly regulated by the U.S. Food and Drug Administration and Health Canada, it is important that there is full traceability from manufacturer to distributor to clinician and ultimately to the patient," Pranitis stated in a press release. "That chain of custody is lost when products move outside authorized distribution channels."

The infiltration of counterfeit dental products into North America is a growing issue of concern in the dental industry.