A New Jersey dentist has obtained permission to use some unique technology to advertise his practice in Little Falls, according to a story on NorthJersey.com.
The local planning board voted 5-1 in favor of allowing David Ulanet, D.D.S., to install a sign in front of his practice that will use holographic technology to catch potential patients' eyes.
The sign features a woman's face whose teeth will turn from yellow to white as drivers pass by, the story explained.
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