Matt Dorey, founder and managing director of Curve Dental, has launched a personal blog, "Why I Bleed Orange," chronicling his travels in effort to promote use of the company's Web-based dental software.
"The purpose of my blog is to provide transparency in our goal to revolutionize dental software," Dorey stated in a press release. "As a person, I avoid corporate speak and instead try to deliver the real deal. My journey is an entrepreneurial journey; dentists are small business owners and they may be surprised by how easily they'll relate to my experiences."
In some of his latest posts, Dorey critiques the Apple iPad and announces that the company is "in the early stages of the FDA approval process for our proprietary digital imaging system."
Curve Dental also plans to launch a company blog that will involve all of the company's employees, as well as guest writers from key opinion leaders within the dental profession.
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