Coast Dental of Tampa, FL, and Demandforce signed a multiyear agreement to roll out Demandforce D3, a Web-based patient communications and reputational marketing software platform, to 115 Coast Dental practices in Florida and Georgia.
Coast Dental, a leading dental provider in the Southeast, selected Demandforce after completing a successful 10-month pilot, the companies announced. Coast Dental integrated the Demandforce D3 platform with practice management software to deliver targeted communications to patients via e-mail and text messaging.
The branded, customized messages help Coast reactivate lost patients, retain existing patients, reduce no-shows, measure patient satisfaction, and establish an online reputation automatically. In addition to the D3 platform, Coast is utilizing Demandforce Enterprise to manage 115 individual office portals via a single user interface.
"Our pilot yielded impressive results," said Thomas Marler, CEO of Coast Dental. "Demandforce's multifaceted platform has proven to be a much more effective means of communicating with our patients than any of the alternatives we have tried."
Adam Diasti, D.D.S., Coast's president and dental director, noted some of the tangible results of the pilot. "The recare reminders brought patients back to our offices that we hadn't seen in more than a year. Our scheduled patients responded very favorably to the electronic appointment reminders and appreciated the opportunity to provide real-time feedback on their office visits."
The three-year agreement gives Coast Dental access to Demandforce's full suite of products, including patient communications, reputational marketing, reporting, and analytics.
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