Dear DrBicuspid Member,
Happy New Year! It's already been an incredibly historic year -- and we're only nine days into it. I believe it will truly be amazing to see the changes in our society and industry as 2021 continues to evolve.
But before we get too far into 2021, I hope you'll take a few moments to look back at some of the articles that shaped what DrBicuspid.com readers were ingesting in great numbers in 2020. That includes the 10 most-read articles of 2020, which include everything from COVID-19 to some fascinating things captured by imaging. And a look back to 2020 wouldn't be complete without a dive into the five most-read case studies of the year as well. I am constantly amazed at the educational opportunities provided by Dr. Juan Yepes through these case studies, and I hope you'll make it a New Year's resolution to check out what he provides each week to our readers for free.
Speaking of dental imaging, one thing that has remained constant despite the turning of the calendar is some patients simply not wanting to have x-rays taken. Whether it's a concern about cost or radiation exposure, we are still living in a world where patients don't understand the value of updated radiographs. What can you do to help these patients see your viewpoint on the need for x-rays? Tameka Schley Lee, RDH, BSDH, offers her advice and some tips based on past experience that could help you.
Did you see the news earlier in the week about Dentsply Sirona's acquisition of Byte? The dental giant is now in the clear aligner space, and the news certainly turned some heads when it was announced. Why was the move made -- and why now? These are some of the questions that Dentsply Sirona CEO Don Casey answered in this quick Q&A.
Finally, I don't know what your weekend plans entail, but mine will involve watching a lot of football. Now that we're officially on the road to Super Bowl LV, one of the games on tap this week will be the Buffalo Bills hosting the Indianapolis Colts. I'll also be keeping my eyes peeled to see if Bills wide receiver Stefon Diggs offers any more flossing demonstrations as he did last weekend on the sidelines. His flossing technique caught the attention of television cameras and was a hit on social media.
On behalf of my team, we hope your 2021 is off to an incredible start.
