The Dental Trade Alliance (DTA) has launched the Oral Healthcare Can't Wait awareness campaign to warn consumers about the risks of postponing regular dental checkups and recommended treatment.
"The current economic climate is causing many people to either postpone the treatment plans recommended by their dentists or to put off dental visits altogether," said DTA CEO Gary Price in a press release.
The potential health risks of postponing oral healthcare treatment can be significant, with more and more published research supporting the existence of a strong link between optimum oral health and overall well-being, especially with periodontal disease.
"But it doesn't have to be this way," Price said. "Although we face economic challenges on a national basis, the majority of Americans still have the ability to make continued and comprehensive oral care an integrated part of their lives."
Therefore, the DTA is launching a multifaceted awareness campaign aimed at dental professionals and consumers alike. Lanmark Group will be spearheading this effort by developing the overall strategy, creative concepts, and tactical execution on a pro bono basis.
"Oral Healthcare Can't Wait promises to be a very ambitious campaign, with the ultimate goal being to sustain and improve oral health in America," Price said.
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