This is the brief of the word of mouth home page
The Mouth Physician
Helaine Smith, D.M.D., M.B.A.
The pros and cons of owning a Cerec
More from Helaine Smith …After two years of Cerec ownership, Dr. Helaine Smith says the rewards are well worth the challenges. She cautions, however, that despite what the sales people may tell you, CAD/CAM technology does not automatically boost your practice's profitability. Read more
Marketing Madness
Richard Geller
The secret to discretionary dentistry
More from Richard Geller …Are you better off selling people something they need or selling them something they want? In his latest Marketing Madness column, Richard Geller reveals the secret to success in discretionary dentistry. Read more |
Talking Pictures
Allan Farman, B.D.S., M.B.A., Ph.D., D.Sc.
Kodak unveils large field-of-view
More from Allan Farman …CBCT system Until recently, Kodak Dental Imaging was the exclusive dealer for the Imtec Iluma large field-of-view cone-beam CT (CBCT) system. Now Kodak has launched a competing product. Read more
Edwin T. Parks, D.M.D., M.S.
Attention to detail a must for good
More from Edwin T. Parks …digital images Does anyone really believe that a periapical image that is short of the apex is acceptable? But getting a good periapical image with a rigid digital sensor is not as easy as with traditional film.Read more |