WellPoint, Inc. has appointed Brian A. Sassi as president and chief executive officer of its Consumer Business Unit, which includes the individual, senior, and state sponsored (Medicaid) customer segments. Sassi, who was formerly president of Blue Cross of California, will take full responsibility on Feb. 1.
"Brian Sassi has a 25-year career in the health insurance industry and an impressive record of accomplishments in our company," said Angela F. Braly, president and chief executive officer of WellPoint, Inc in a press release. "His strong combination of market knowledge, operational experience and industry leadership will help ensure continued growth of our Consumer Business Unit, which has been and will continue to be critical to WellPoint's success."
