The American Academy of Periodontology (AAP) is launching a national consumer awareness campaign to educate the public on the importance of prevention and early diagnosis of periodontal disease.
The campaign, "Love the Gums You're With," is aimed at teaching Americans to take better care of their gums by implementing simple steps into their routine, such as brushing twice a day, flossing daily, and receiving an annual comprehensive periodontal evaluation from their general dental professional or periodontist.
The AAP is teaming up with Chris Harrison, host of ABC's "The Bachelor," to launch these efforts.
"We're hopeful that increased awareness about this common disease and its link to other chronic diseases, such as diabetes, cardiovascular disease, rheumatoid arthritis, Alzheimer's disease, and even cancer, will drive more patients to visit their dental practitioner and focus on preventive care and early treatment, if necessary," said Stuart Froum, DDS, president of the AAP.
