Market research and management consulting firm Kline & Co. is undertaking a study, Professional Oral Care USA, to provide data on the professional oral care products used and sold to consumers through professional dental practices.
The report is intended to expand marketers' understanding of trends and the components of change behind them, the company noted in a press release.
The findings will be based upon primary and secondary research with marketers and dental distributors and with structured interviews with dental professionals.
The research aims to provide a combination of dental professional insights and market size data and market trends on professional oral care products across major therapeutic indications, including caries, sensitivity, periodontal health, and whitening. The report will include in-office versus take-home use of these products.
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