Tom's of Maine creates 'goodness report'

Tom's of Maine has created a new informational tool to help people learn about the company's relationship with ingredients, packaging, waste, water, energy, and community.

The Goodness Report features benchmarking completed in 2011, an update on projects supported in recent years, and a goals tracker for 2015 and beyond, the company noted in a press release.

Tom's of Maine is also inviting consumers to prioritize which goodness area matters most to them. The company said it will take the public's top pick and increase focus in this area.

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