Church & Dwight has incorporated pop group One Direction into its Arm & Hammer Tooth Tunes product line.
Now teens can brush their teeth along with their favorite One Direction songs.
The toothbrushes stream sound vibrations from the bristles of the toothbrush through the teeth, allowing kids to hear music while they brush, the company explained.
Two new Tooth Tunes toothbrushes will be available, each featuring popular singles "What Makes You Beautiful" and "One Thing."
Similar to the nine Tooth Tunes toothbrushes launched in July 2012, each toothbrush features two minutes of music to encourage longer brushing and ensure that kids achieve the dentist's recommended brushing time.
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