Bravado, a music merchandising company, and Ashtel Dental are launching a line of dental care products for teens and adults based on the musical sensation Justin Bieber.
The collection will be a new addition to Ashtel's patent-pending Brush Buddies talking toothbrush line for kids. The product line, which includes two singing toothbrushes, manual toothbrushes, a microphone-shaped flosser, dental floss, and a travel kit, encourage fans to "get their Bieber smile today."
The singing toothbrushes feature two songs, one for morning and one for night brushing. Each recording lasts two minutes, satisfying dentists' recommendations for the amount of time spent brushing. Songs featured are "Baby," "U Smile," "Love Me," and "Somebody to Love."
The brushes are scheduled to hit store shelves this summer, according to the companies.