Soladey International has launched its new J3X ionic toothbrush with a Facebook campaign and a special offer of free bristle replacement heads in the U.S., Canada, and U.K.
The toothbrush removes plaque and cleans teeth when light and water interact with the negative ion-generating rod in the handle -- without using toothpaste, according to the company.
When exposed to a light source (a fluorescent or regular light bulb or sunlight), the photosensitive titanium rod converts light into negatively charged ions (electrons) as long as water (in saliva) is present. This reaction destabilizes plaque and removes it with brushing, according to Soladey.
The J3X model adds a small solar panel in the nonbristle end of the handle, which transmits electrons to the semiconductor titanium dioxide rod, ensuring the ionic process is activated even when the mouth is closed during brushing. The addition of the solar panel increases the flow of negatively charged ions that are released by the titanium dioxide rod. No batteries are required, and the toothbrush can be used anywhere, even without running water.
The J3X comes in five colors; replacement brush heads are available in medium, soft, child, and tapered bristles.
Soladey is offering a four-pack of replacement bristle heads with the purchase of two or more J3X toothbrushes for the U.S., Canada, and the U.K. This offer is available on Soladey's Facebook page.
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