Scope has introduced new branding and packaging with the tagline "Courage Encouraged."
All three Scope varieties, Outlast, Dual Blast, and Classic, will feature the new brand and packaging, Procter & Gamble announced.
Scope is promoting the change on its Facebook page and YouTube channel, inviting followers to share how they display their inner courage.
The company has also released a series of videos featuring comedian David Adhoot. The videos, which portray humorous exploits involved with befriending a stranger at the gym, as well as befriending a stranger in the elevator, are featured on the brand's social media channels.
