Scope launches new branding effort

Scope has introduced new branding and packaging with the tagline "Courage Encouraged."

All three Scope varieties, Outlast, Dual Blast, and Classic, will feature the new brand and packaging, Procter & Gamble announced.

Scope is promoting the change on its Facebook page and YouTube channel, inviting followers to share how they display their inner courage.

The company has also released a series of videos featuring comedian David Adhoot. The videos, which portray humorous exploits involved with befriending a stranger at the gym, as well as befriending a stranger in the elevator, are featured on the brand's social media channels.