The ADA and PopCap Games, a digital games creator, have launched a campaign encouraging good oral health among U.S. children and their parents during the Halloween season.
The Stop Zombie Mouth campaign, which kicked off this week, features PopCap's family-friendly video game Plants vs. Zombies as a tooth-friendly alternative to candy.
PopCap will give away millions of copies of the game, more than a million free packs of game-inspired trading cards, and other themed items with tips to keep teeth healthy. The cards and games will feature the title's "fundead" icons and new characters created for the campaign.
Parents and other adults who host trick-or-treating children on Halloween can obtain the free game coupons (redeemable for the full PC/Mac edition of Plants vs. Zombies) via participating ADA member dentists nationwide or by downloading them from www.stopzombiemouth.com. The coupons, trading cards, and other themed materials are designed to raise awareness of the importance of kids' oral health, in addition to providing a fun alternative to sugary treats on Halloween night.
