Oral Health America (OHA) is preparing to launch its third annual Fall for Smiles public messaging campaign conducted in collaboration with Crest, Oral-B, Patterson Dental, and Oral Healthcare Can't Wait, an initiative of the Dental Trade Alliance.
The campaign, which runs from September through October, is intended to promote to consumers the importance of self-care, good nutrition, regular dental visits, and tobacco avoidance in maintaining oral health.
On September 1, OHA will announce the results of a public opinion survey on how family economic security relates to oral healthcare. The survey will ask questions about expenditures in the household, how oral health relates to employability and how the general population obtains information about oral health.
A 2011 OHA survey revealed that more than 35% of those who regularly visit the dentist had cut back on their visits in the previous 12 months.
