Dr. Fresh is donating one of its FireFly toothbrushes to the National Children's Oral Health Foundation (NCOHF) for every new "like" it receives on its Facebook page during February.
The effort coincides with National Children's Dental Health Month.
Those who "like" FireFly during February can opt to have their names included on an honor roll of donors to be presented with the toothbrushes to NCOHF at the conclusion of the campaign.