P&G sued over toothpaste dispenser

A class-action lawsuit filed against Procter & Gamble claims the company is cheating consumers because its Crest Neat Squeeze toothpaste dispenser leaves as much as 20% of the toothpaste in the tube, according to a story by Courthouse News Service.

The lawsuit, filed September 8 in U.S. District Court for the Central District of California, seeks damages for Procter & Gamble's alleged "unlawful, unfair, and fraudulent business acts and practices and deceptive advertising."

According to the complaint, the product's label describes how the packaging works, but then fails to disclose that, "due to its defective design, the consumer will be unable to dispense a significant quantity of toothpaste once the Neat Squeeze fails."

What the package doesn't explain is that the full volume of toothpaste will not be dispensed, no matter how hard the consumer tries to squeeze, according to the lawsuit.

Jonathan Rothstein, lead plaintiff, claims he is owed 20% of the $4.49 he paid for the toothpaste -- about 90¢, according to Courthouse News Service.

He is also seeking class damages for money had and received, fraudulent concealment, breach of express warranty, unfair competition, false advertising, negligent misrepresentation, and violation of the Consumer Legal Remedies Act.

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