GlaxoSmithKline's Aquafresh iso-active Whitening toothpaste was voted Product of the Year USA in the toothpaste category in a survey of more than 60,000 American shoppers (22,939 in the toothpaste category) conducted by global research firm TNS.
Aquafresh iso-active toothpaste was one of 22 products selected for product innovation across consumer goods.
Iso-active toothpaste is delivered in a canister format with a gel-to-foam action as a result of the inclusion of isopentane. The isopentane responds to increases in temperature caused by the warmth of the mouth, generating twice the foam volume of most toothpastes.
