Cadbury launches Trident gum with vitamin C, ginseng, tea

DrBicuspid.com staff writers
Dec 8, 2010

Cadbury has expanded its family of Trident sugar-free chewing gums with Trident Vitality, which comes in three new flavors:

  • Vigorate: Citrus and strawberry with vitamin C
  • Rejuve: A blend of mint and white tea
  • Awaken: Peppermint with a dash of ginseng

"Based on research, we found that many consumers were looking for unique new flavors that fit with their wellness lifestyle," said Kelly Bivens, brand manager for Trident, in a press release.

Trident Vitality will be available in January 2011 in select stores.

Copyright © 2010 DrBicuspid.com

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