Jeff Davis has been named CEO of Orabrush, which markets a tongue cleaner the company says helps cure bad breath.
Davis joins Orabrush after retiring from Procter & Gamble with 23 years of service. Most recently, Davis led global operations of the worldwide Wella business as vice president and general manager, P&G Salon Professional.
Orabrush features a patented, FDA-approved combination of ultrasoft, pointed bristles to clean deep into the tongue and a tongue scraper to remove bacteria, according to the company.
