Global Ionics announced the official launch of the Ionic ProClean toothbrush, which uses ionic technology that has been shown to remove more plaque with less effort, according to the company.
The toothbrush works by altering the charge of tooth enamel, according to the company. Plaque has a positive charge, whereas tooth enamel has a negative charge. The Ionic ProClean uses ionic technology to temporarily change tooth enamel to a positive charge, allowing the natural science of polarity to loosen the bond of plaque so it can be gently swept away.
After rinsing the toothbrush under running water, the user touches a small silver strip on the handle and brushes normally with the toothpaste of his or her choice. By touching the silver strip, the body's natural energy completes the circuit. A red light on the handle confirms that the energy circuit is complete.
"Studies have shown that ionic technology reduces plaque and gingivitis," said Ken Davidov, founder of Global Ionics, in a press release. "While this technology has been used in Asia and Europe for years, this is the first ionic toothbrush designed for the North American and worldwide market that neatly encases all the elements into one hermetically sealed brush, made from soft materials. It looks and feels like an ordinary toothbrush and doesn't require unsightly charging equipment on the bathroom counter. Its function is absolutely silent -- and it costs less than $10."
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