Sustained population growth and increasing concerns about the importance of oral hygiene are creating a dynamic market for the toothpaste industry. The global toothpaste market is projected to reach $12.7 billion by the year 2012, according to new market research from Global Industry Analysts.
"Toothpaste: A Global Strategic Business Report" looks at market dynamics, product overview, product introductions/innovations, and recent industry activity, the company stated in a press release. Increased sales of oral hygiene products in major markets worldwide have largely resulted from growing awareness of hygiene and product innovation, the report notes. New advancements have led to a variety of high-priced, value-added multifunctional products in several oral care categories such as toothpastes and toothbrushes. Whitening toothpastes and products offering multiple functions are driving growth in the dentifrices segment.
Europe is the largest toothpaste market in the world and is projected to be worth $5 billion U.S. by the year 2012, according to Global Industry Analysts. Asia-Pacific represents the fastest-growing toothpaste market globally and is projected to register a compounded annual growth rate of more than 4% between 2001 and 2010.
