Report detects dental marketing disconnect

Dentists and office managers often have very different perspectives on what constitutes a successful marketing campaign, according to a new report from 1-800-DENTIST.

Called "A Practice Divided: How Office Managers and Dentists View Marketing Differently," the report is based on a recent survey of more than 1,700 dentists and office managers in the U.S.

Cosponsored by the American Association of Dental Office Managers, the report reveals the hidden disconnects in most dental practices -- particularly when it comes to evaluating which marketing and communication technologies and techniques are most effective with patients. Office managers and dentists gave surprisingly different answers when asked about the importance of digital marketing techniques, such as websites, social media, reviews, and more.

The report offers strategies to help dentists and office mangers work together to improve the performance of their marketing assets, including guidelines to communicate front-office insight to the dentist and incorporate it into the business decisions of the practice.